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The Story




Poncho Company was founded in 2010 in Davos by Sabina Fuchs. The products are distinguished by their timeless style and designed to wear all year-round.





Sabina grew up in Basel and started studying French and Literature after becoming a Canadian citizen. Back in 1995 she left for Vancouver and she soon had the desire to discover the world. It was her love for traveling that drew her into the flight attendant world of SWISSAIR, SWISS and another privat airline.


For an inspiring idea that began out of a passion for organized packing and living a life on 'permanent standby' she launched THE TRAVEL PONCHO, the very first essential style piece of Poncho Company.


Poncho Company has quickly evolved within the first few years. Sabina searched for suppliers all around the world and began to design the first collections, blending her skills as a photographer and stylist. The label's first pop-up store opened in Davos in 2015 – in the hotel Sabina was running with her husband.

Alongside pursuing her career in the aviation and Hotel Management Sabina became a certified RYT 200/500 yoga instructor and In 2018  she completed the Inner Axis teacher training at Triyoga London under Max Strom.


Relocating from Davos to Zürich in 2019, Sabina started the next chapter of her career – creating a much loved lifestyle platform – striving to use her creative business to spark curiosity and offer inspiration for an easy going and haute casual lifestyle filled with traveling and storytelling. COMING SOON in 2020.










Designed in Davos Seal